JR Produce is a locally owned company that has been providing El Paso with the highest quality produce since 1992. Our company is owned by Oscar and Martha Gonzalez, a native El Paso couple, who began selling fruit from a pick up truck in a parking lot on Alameda. Since then our company has grown into 4 stores that feature fresh produce, bakery products, corn and flour tortillas made fresh daily, a delicatessen, aguas frescas,  and a meat market. Despite our success, we at JR Produce still remain homely and strive to provide customers with only the highest and freshest quality products, excellent customer service, and reasonable prices. Here at JR Produce our goal is to meet our customer’s needs.